GlossaryBeginner
Retail Investor
An individual, non-professional investor trading with their own personal funds.
A retail investor is an individual, non-professional investor buying and selling assets with their own personal funds, as distinct from an institutional investor managing funds on behalf of an organization or other people.
Retail participation and behavior is commonly discussed as one factor, among several, in analyzing broader crypto market activity and sentiment.
Examples
- A retail investor typically buys crypto directly through an exchange with their own personal funds.
- Retail and institutional investors are commonly discussed as distinct categories of market participants.